I promised to throw in an occasional marketing experiment, while working on my long term goal—building a personal brand as a writer and thinker. I did one such experiment last Tuesday, and it concerned YouTube.
Then idea came to me while browsing some SEO blogs in the afternoon. I landed by chance on a stupid YouTube video and was surprised to see that it reported one hundred millions views. The video was uploaded just a year ago. I did a quick math in a second:
If 100,000,000 people really watched that video since it was published a year ago, it actually means that in average, more than 250,000 people watched it every single day. That’s not a little number, I thought.
Stricken by this idea, I started to look for the videos that boosted the highest number of views on Youtube. I discovered a playlist that featured 500 most viewed videos on the entire network. You can find the list here: https://www.youtube.com/playlist?list=PLirAqAtl_h2r5g8xGajEwdXd3x1sZh8hC
An example, a second video from the list, right after Gangnam style :):
This stupid song actually boosts a whooping 4 millions views every single day! That’s huge. YouTube users can comment on the video, and a certain percentage of viewers will definitely check the TOP comments while watching it, or after they finished watching.
Now, imagine that just five percent of people checked the top five comments of Wiz Khalifa’s song. If it was true, and it easily can be true, 200,000 pairs of eyes would see the top messages today, and tomorrow, and the day after tomorrow…
Remember, we still talk about one single video.
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