Serious marketing requires serious effort. Success of your book (website/music album/business) does not primarily depend on your creativity. It depends on your willingness to work hard.
Shortcuts do exist, true, and creative social media campaign can bring big traffic to your website (see my Reddit experiment as a good example of it happening). But, speaking from long term perspective, you will never build your business on foundations of these campaigns. The traffic from social media campaigns simply doesn’t last. Once the campaign ends, you will end up without any visitors. And you can’t repeat the same thing time and again. It won’t be effective anymore.
Therefore we should primarily focus on long term marketing strategies that will eventually result in recurring traffic to our websites.
I have three such strategies in mind for the University of Solitude. All of them require a lot of effort and patience, but I don’t mind.
Ninety-five out of hundred people are either lazy, or they give up too soon. They will not devote enough time to these long-term strategies, or they will quit too soon. Which means less competition for me and you, so nothing to complain about… I am not lazy and hope you aren’t 🙂