Thirteen months has passed since my last donation to Red Cross. In this blog post I will briefly summarize what happened since, how many copies of University of Solitude we have sold (and lent in kindle unlimited program) and I will make another donation to the Red Cross. Everything with screenshots. Let’s go!
Additional information & Statistics, Key Takeaways
– Considering we had less than 1,500 visitors from countries where people actually buy something online (traffic from countries like Nigeria, Russia, Philippines, India, Turkey, etc etc never converts), I would say that the simplified design of the landing page (UniversityofSolitude.com) worked well.
– Any conversion rate higher than 1% is good in this industry, and we had about 1.8% conversion rate (visitors who became customers and bought the book, I counted both digital and paperback sales, but I did not consider KU borrows and free units gave away).
– The math is simple. If we had 15,000 visitors from first tier countries and not 1,500, we would sell 300 books and not 30. 🙂 . As always, it is both traffic and conversion that matters. The conversion rate was OK, but the traffic sucked.
– It is hard to say which marketing channel was the most effective one, because (as I already described in length in another article) Amazon does not offer any real traffic analytics, so we can only guess which traffic source converted the best.
– I have been invited to speak on seven different occasions in 2017, and I spoke for 14 different audiences (at one place I spoke eight times over the course of two days, always for a different class at a high school; which was quite tiring).
– I have always sold some books after speaking, and if someone gave me more money than I asked for (more than the actual purchasing price from my Slovak publisher), I put the money aside, and will add them now to the donation. In total, this amounted to 43 euro. Special thanks goes to a Christian community from Topolcany (I spoke for these nice people just two weeks ago) who gave 21 more euro in total.
Expenses, earnings, donation
– I spent approximately 1,300 euro this year, trying to promote the book. Most of that (nearly 1,000 euro) was spent in a PBN experiment, which I had high expectations for, but which didn’t end up well, and didn’t actually bring any additional visitors to the landing page of the book.
– We got approximately 450 euro in royalties from Amazon for the sales of the University of Solitude, most of which resulted from kindle borrows, the successful short term promotion campaign I made in June for this specific platform (this promotion cost a little more than 200 euro, and it could not be repeated more times in a given year).
– I decided to deduct the costs for the June promotion, add the money collected from Slovak donors while I was speaking about my story, and add some pocket change from my own pocket, to round up the donation to 300 euro. Considering that we donated 100 euro last year, we can call it a progress. Well, somehow :).
Thank you to you all
At the end, I would like to thank each one of you who supported my efforts, buying the University of Solitude, recommending the book to a friend, inviting me to speak somewhere, or just reading these lines.
It is you who made this donation, not I.
Enjoy the holiday season, and see you in January with the next update!