Donating the money from the sales of University of Solitude – FAQ
Q. Where do you donate?
All profit generated from the sales of University of Solitude is donated to the International Committee of the Red Cross, a private humanitarian organization based in Geneva.
Q. Why International Committee of the Red Cross, and not another organization?
ICRC is a private organization. It is not controlled by any government, group of governments, or international organizations. It is one of the most widely recognized organizations in the world. It is also the most honored; The ICRC has won three Nobel Peace Prizes: in 1917, in 1944, and in 1963. The ICRC has a special job, based on the Geneva Conventions as well as other international law, to protect the victims of international and internal armed conflicts. This includes people hurt in war, prisoners, refugees, civilians, and other non-combatants.
We wanted to choose a reputable organization that is not controlled by any government or other body, who could possibly pursue their own goals as a non-profit, as it regularly happens with many non-profit organization controlled by United Nations or other governing bodies.
Q. How does the process work?
A limited company privately owned by Matej collects royalties from book stores and retailers that sell University of Solitude. We donate all money to the Red Cross at the end of every fiscal year. This way we don‘t have to pay tax on the royalties and can therefore donate the maximum amount possible.
Q. Why don’t you sell the book directly on your own website, in order to donate all proceeds, rather than just the royalties?
There are two main reasons. Firstly, every purchase made on Amazon.com, or on the pages of other large online retailers, helps the book to gain visibility. Huge numbers of people visit Amazon or Nook every month, and in the end we can donate more money than if we sold the book primarily on this website. We may reconsider this strategy if the website reaches a sufficient number of visitors.
Secondly, European tax laws make it extremely difficult to sell digital products to people all around the world (especially outside the European Union). Should a business entity from Slovakia comply fully with the law, all the reporting and VAT registrations that belong to the legal process of selling digital products online to audiences living outside of the EU would expand the administrative burden and costs, which would ruin the project.
Q. How does Matej support himself if he donates all money?
Matej owns a portfolio of content rich websites in different niches. These websites generate residual income from advertising and from affiliate marketing. It’s not a huge amount of money, but it’s enough for his modest lifestyle and his occasional travels as a backpacker.
Q. What are the limits? How much could you donate?
There are no limits. Whether we make $10 or $100,000 from royalties, all money will be donated.